Tesla Model 3 Product Launch
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Generated 1,000+ qualified leads during launch
Drove 200+ same-day vehicle orders, directly contributing to regional revenue
Secured widespread earned media coverage across major Texas outlets
Delivered broadcast B-roll and live media segments across multiple launch locations
Developed a launch framework adopted and scaled across additional regions
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Translated national PR into a localized demand generation strategy, driving foot traffic and conversion at the retail level
Positioned PR as a performance channel, aligning media coverage with lead generation and sales outcomes
Designed a scarcity-driven retail experience to increase urgency and same-day conversion
Leveraged customer advocacy and owner presence to build credibility and accelerate purchase decisions
Aligned messaging and execution across press, retail, and pre-launch channels to ensure a seamless customer journey
Led the regional go-to-market strategy for Tesla’s Model 3 launch across the Mid-South, translating national PR momentum into localized demand, retail traffic, and measurable sales.
Activated a cross-channel launch strategy spanning PR, retail, events, and customer experience. Turning a highly anticipated product release into a high-conversion regional rollout.
Go-to-Market Strategy | Integrated Marketing | PR & Communications | Retail Marketing | Demand Generation
